This is a fun one

Communication Arts listed Sony's Now I Feel site as site of the week for Aug. 27. Anybody can create their own interactive feeling here with images, music, illustrations and text to choose from. It's a fun Flash site, though it does present the question of exactly how original are these artistic expressions. With so many presets to choose from, yeah, it's easy to create a unique design, but I wouldn't call them original.

The site's navigation works great, and everything is very fluid, though I'd prefer a tab close by clicking on it the same way I clicked it to open. And I'm not sure why, but every time I enter the site and then go away to another, my keyboard goes dead. I have to restart Firefox to get it going again. Not sure if that's a Flash in general thing or a conflict with Firefox thing.

Wednesday, Robert Hower showed us a presentation on "The Brand Gap" by Marty Neumeier, and it addressed how advertising has changed as far as "the message" from addressing the product and it's benefits to how the product makes the consumer feel or wants to be identified. I think Sony's site is a great example of advertising aiming to make the consumer feel good (or in this case, feel whatever they want to). I never felt like I was being shown or persuaded to buy a product while visiting the site.